To mark the arrival of their trio of award-winning whiskies Ã¢â‚¬â€œ Great King Street, The Spice Tree and The Peat Monster Ã¢â‚¬â€œ across the 19-strong empire of Whisky Shops, boutique whiskymaker Compass Box is embarking on a journey from Inverness to Brighton, via 8 cities, 8 Whisky Shops and 8 different tastings, in an attempt to set a whisky tasting world record and raise money for charity along the way. The twist? The whole tour will happen in just ONE day.
Whisky Shop Managing Director, Andrew Torrance, explained: Ã¢â‚¬ËœWe are delighted to list the Compass Box range in our stores from Spring this year. When we were discussing a launch plan we thought the best way to bring the magic of these whiskies to our consumers was of course to let them taste the product. What better way to do that than in one day! Inverness to Brighton in one day. IÃ¢â‚¬â„¢m really looking forward to it and I know our customers will get right behind the challenge. Like all the best ideas, it was hatched over a good dinner and a glass of whisky.Ã¢â‚¬â„¢
As four-time winners of Ã¢â‚¬ËœWhisky Innovator of the YearÃ¢â‚¬â„¢, Compass Box is no stranger to uniquely ambitious ideas. But is this the most extreme thing Compass Box Founder and Whiskymaker, John Glaser, has ever agreed to do in pursuit of his art? Ã¢â‚¬Å“I have to admit to staying up pretty late a few times in support of our whiskies, but usually this take places in a very civilised bar rather than a van. Regardless, I canÃ¢â‚¬â„¢t wait for this night. If it gets more people to understand our craft approach, enjoy what we do, and learn more about the wonders that whisky has to offer, then it is worth every one of the 1440 minutes on the roadÃ¢â‚¬Â.
John Glaser will join Whisky ShopÃ¢â‚¬â„¢s Whiskeria Magazine Editor and acclaimed whisky expert Dominic Roskrow on this joint tour, starting with a one-minute-past-midnight tasting at The Whisky Shop in Inverness on Friday June 15th and finishing in Brighton with a grand finale at 11.30pm the same day. In-between, the whisky industryÃ¢â‚¬â„¢s Ã¢â‚¬Ëœodd coupleÃ¢â‚¬â„¢ will visit Edinburgh, Newcastle, York, Birmingham, Oxford and London.
At each venue, Dominic and John will illustrate Compass Box's unique approach to whiskymaking with a tasting of the Great King Street Ã¢â‚¬â€œ ArtistÃ¢â‚¬â„¢s Blend, Spice Tree and Peat Monster, while focusing on a different side of the world of whisky. They will serve variations on the whisky Highball and talk about the history of blended whisky as dawn breaks over Edinburgh; breakfast on Spice Tree with haggis in Newcastle; investigate the best whisky and food matches over a whisky dinner in Oxford; and discover the magic of the finest whisky cocktails in London. The grand finale will entail a glass of something very special under the stars on BrightonÃ¢â‚¬â„¢s seafront.
John and Dominic will be encouraging whisky fans and Whisky ShopÃ¢â‚¬â„¢s W-Club members to come along and join in the fun at each venue, while everyone Ã¢â‚¬â€œ wherever they are in the world - can follow the journey on Twitter @CompassBox and @TheWhiskyShop and their Facebook page www.facebook.com/CompassBox
As Dominic Roskrow put it, "If truth be told, none of us know whether it'll work out or not. Heaven knows who'll turn up in Edinburgh at 4.30am and I have this vision of being stuck in a traffic jam in Crawley as midnight approaches. I was asked the other day if anyone has done anything like this before. I said don't be stupid!"
|Inverness||12.01am||Classic tasting and grand dÃƒÂ©part|
|Edinburgh||4.30am||The history of Blended whisky and the rise of the Highball|
|Newcastle||8.30am||Breakfast pairings (haggis and Spice Tree, kippers with Peat Monster)|
|York||11.30am||The Art of Blending|
|Birmingham||3.30pm||Oak - the magical ingredient|
|Oxford||6.00pm||Food & whisky matching - cheese, seafood, spice|
|Brighton||11.30pm||Something special to finish!|