News / Master of Malts WhiskySanta Returns for 2016

08/11/2016 Master of Malts WhiskySanta Returns for 2016

whiskysanta Since 2014, #WhiskySanta has been granting wishes to lovers of fine spirits around the world on Twitter and Facebook. Last year he also found his way onto Master of Malt’s website and gave away thousands of pounds worth of gifts to shoppers on as a surprise bonus at the end of the checkout. Now #WhiskySanta is making his third outing as part of Master of Malt’s Christmas 2016 campaign, where he will give away over £100,000 of the world’s finest whiskies, gins, rums, Cognacs, beers and more.

Good boys and girls send a wish to #WhiskySanta via Twitter or Facebook, directly from, for anything in their 8,000 strong range.


Expectations are high for #WhiskySanta this year, following on from winning the title of Best Digital & Social Media Campaign at the International Spirits Challenge for the second year running, as well as Best Social Media eCommerce Campaign and Best Marketing & Advertising eCommerce Campaign at the eCommerce Awards 2016. However, with tens of thousands of gifts to give away, collectively worth in excess of £100,000, #WhiskySanta is set for his biggest Christmas ever.