Next up in my series of interviews of people in the whisky industry is John Campbell, Distillery Manager for Laphroaig.
Laphroaig have been pushing interaction with their customers for a good number of years, i've even personally been a Friend of Laphroag for 14 years, so it was always going to be interesting for me to see Johns answers.
1. How long have you been involved in the Whisky Industry?
Coming up for 18 years - I started on November 14th, 1994.
2. WhatÃ¢â‚¬â„¢s your earliest Whisky Memory?
ItÃ¢â‚¬â„¢s difficult to say as whisky is everywhere on Islay and growing up either a relation or a friendÃ¢â‚¬â„¢s relation was involved within the industry. Everywhere you look whisky is intertwined with island life and very much part of the culture here.
3. WhatÃ¢â‚¬â„¢s your proudest moment in your career within the Whisky Industry thus far?
Showing the Duke and Duchess of Rothesay (HRH Prince Charles and Camilla) around Laphroaig Distillery.
4. What was the last dram you had?
10 Year Old Laphroaig
5. What other whiskies and/or distilleries inspire you and why?
Lots of other great whiskies and distilleries inspire me for several different reasons. For me I like to see the hand crafted approach, but deep down itÃ¢â‚¬â„¢s really about the people who make it, they are the real heroes of the industry for me.
6. What is your dram of choice?
10 Year Old Laphroaig
7. The whisky industry seems very strong at the moment, where do you see it going over the next few years?
Whisky seems to be getting used by all the major spirit companies as the main liquid to open up the emerging markets. This is very promising for the longer term and keeps a lot of work in Scotland.
8. Where would you like to be in 5 years time?
The same place! It may not seem very ambitious, but I really like it here at Laphroaig. I love the brand and the people behind it. But you never know what will happen in the future, so we will have to wait and see.
9. What is the strangest whisky superstition youÃ¢â‚¬â„¢ve came across?
At a traditional funeral on Islay the bottle of whisky and the glasses that you drink out of never leave the graveyard, the empty bottle and the glasses get smashed against the wall.
10. What dram would you absolutely not be able to live without?
You may already have guessed. It has got to be 10 Year Old Laphroaig. I love the huge depth of flavour.
Many thanks to John for taking the time to answer these questions and I hope you enjoyed viewing them, more in this series in the coming weeks and remember to have a look at the the Laphroaig. website for more of their range of brilliant whiskies and check out the Friends of Laphroaig to see how to join.