Continuing my series where I have posed a number of questions to people involved in whisky is todays interview with Phil McTeer, Head of Blended Whiskies at Whyte and Mackay
Another very interesting interview and one I hope you all enjoy reading.
1. How long have you been involved in the Whisky Industry?
Now into my 5th year and thoroughly enjoying it! IÃ¢â‚¬â„¢ve entered the whisky industry via beer & cider marketing.
2. WhatÃ¢â‚¬â„¢s your earliest Whisky Memory?
Earliest fond memory is on the Isle of Mull in The Mishnish Ã¢â‚¬â€œ discovering a handful of drams that will stay permanently stocked in my drinks cabinet
3. WhatÃ¢â‚¬â„¢s your proudest moment in your career within the Whisky Industry thus far?
Continued growth with the Whyte & Mackay Special brand in the UK, itÃ¢â‚¬â„¢s one of the toughest blended whisky markets in the world and as the fastest growing blend in 2011 whilst bringing new consumers into the category is something IÃ¢â‚¬â„¢ve enjoyed.
4. What was the last dram you had?
Whyte & Mackay Special in the Iron Horse followed by the Butterfly & Pig in Glasgow a few days ago, donÃ¢â‚¬â„¢t tell Richard Paterson but it had coke & ice in it too.
5. What other whiskies and/or distilleries inspire you and why?
As a blends man I look for inspiration across all whisky regions/distilleries
6. What is your dram of choice?
The Whyte & Mackay 13 Ã¢â‚¬â€œ a brilliant drop. I urge you to try it.
7. The whisky industry seems very strong at the moment, where do you see it going over the next few years?
Massive opportunities for growth in emerging markets such as Russia, India, Brazil & Vietnam for blended whisky where the category is seen as a truly aspirational purchase to the emerging middle class populations.
8. Where would you like to be in 5 years time?
Enjoying what I do, and still being able to sit back, relax with a whisky in hand to toast the dayÃ¢â‚¬â„¢s achievements
9. What is the strangest whisky superstition youÃ¢â‚¬â„¢ve came across?
I had the pleasure of working on Jura Superstition briefly so was presented with a host of strange, yet wonderful traditional superstitions from the island. Whilst on the brand I met a genuine Professor whose expertise was luck & superstitions and described the science behind superstitions Ã¢â‚¬â€œ most fascinating point was that heÃ¢â‚¬â„¢d managed to put a value to superstitions e.g. Ã¢â‚¬Å“how much would I have to pay you to walk under that ladder?Ã¢â‚¬Â Ã¢â‚¬â€œ a fun, yet expensive, test I still use to this day with others!
10. What dram would you absolutely not be able to live without?
LetÃ¢â‚¬â„¢s be clear I could live without a dram, but the world would be a worst place without a Whyte & Mackay
Many thanks to Phil for taking the time to answer these questions and I hope you enjoyed viewing them, more in this series in the coming weeks.