Whisky aficionados with writing skills as sharp as their tastebuds are being invited to celebrate the launch of a new single malt by sharing their tasting notes with the world Ã¢â‚¬â€œ in no more than 140 characters. Glenglassaugh Distillery will reward the person who tweets the best description of Revival on social media site Twitter with a bottle of the malt.
But those who are left feeling a little tongue-tied by Revival Ã¢â‚¬â€œ the first single malt whisky to be produced at ScotlandÃ¢â‚¬â„¢s most coastal mainland distillery for over 20 years Ã¢â‚¬â€œ also have the chance to win. Glenglassaugh will be running a competition on its Facebook page, encouraging fans to post photographs of them posing with Revival in unusual and far-off places.
Stuart Nickerson, managing director of Glenglassaugh Distillery
Stuart Nickerson, managing director of Glenglassaugh Distillery near Portsoy in Aberdeenshire, says there has been an incredible response to the launch of the new product on both the social media channels.
Stuart says, Ã¢â‚¬Å“The internet hadnÃ¢â‚¬â„¢t been invented and Facebook founder Mark Zuckerberg was barely out of nappies when Glenglassaugh last produced whisky Ã¢â‚¬â€œ the world was a very different place. While we still use the same traditional methods to produce hand-crafted whisky at Glenglassaugh as we did all those years ago, the way our customers interact with us has changed completely.
Ã¢â‚¬Å“Social media has allowed us to connect to our customers and our customers to connect to us in ways that were once never thought possible. Judging by the response on social media, itÃ¢â‚¬â„¢s clear that Revival has already built up a very strong following and thatÃ¢â‚¬â„¢s why we are asking people who are enjoying Revival to help us introduce it to even more whisky drinkers.Ã¢â‚¬Â
Tweeters will have their work cut out to limit their tasting notes on Revival to just 140 characters as, despite being so young, the single malt has real depth and complexity. The sweet dram has hints of citrus fruits, chocolate and honey mead, as well as sherry Ã¢â‚¬â€œ it was finished in ex-Oloroso sherry casks Ã¢â‚¬â€œ and soft, spiced oak.
Glenglassaugh Distillery is just on the boundary of the Speyside region. It was mothballed in 1986 by its then owner, but came back to life in 2008 when it was bought by a group of private investors. Prior to the launch of Revival, Glenglassaugh had concentrated on selling high-quality spirit that had been bought along with the distillery, in addition to a range of younger spirit drinks.
Stuart adds, Ã¢â‚¬Å“We were able to build up a very loyal customer following in Europe as a result of those sales, but now Glenglassaugh is really going global and is rapidly developing as a brand in Russia, the USA, Asia and Australasia. We thought it would be fun to see just how far RevivalÃ¢â‚¬â„¢s global reach is, so we are inviting customers to post photographs of themselves with their bottle in unusual or far-flung places.Ã¢â‚¬Â
Revival, which has an RRP of Ã‚Â£35, is available now from a range of specialist whisky outlets, and it can also be ordered directly from Glenglassaugh DistilleryÃ¢â‚¬â„¢s online retail shop at www.glenglassaugh.com Miniatures of the malt will be available later this year, as will a new bottling of Revival which has been matured in ex-Tennessee casks.
Anyone who would like to enter the Twitter competition should use @glenglassaugh in their tweet, while photographs should be posted at www.facebook.com/glenglassaugh Closing date for entries for the Twitter competition is Tuesday, July 17, while the Facebook competition runs until Tuesday, July 31.