Ginger Grouse has today announced its exciting new partnership with Tough Mudder as The Official Pint Partner of Tough Mudder UK. Ginger Grouse is excited to be part of all seven events across the UK, providing the ultimate reward to Mudders as they cross the finish line, as well as to be part of the journey with an obstacle of its own.
With seven UK events stretching from April to October, involving over 130,000 participants, Ginger Grouse will be there to welcome ‘Mudders’ over the finish line and reward them with a refreshing Ginger Grouse.
As the ultimate adventure with friends, challenging teams to conquer a gauntlet of exhilarating, yet testing obstacles through grit, determination and camaraderie, Ginger Grouse will also be at the heart of the Mudder season with a signature obstacle at each event – the ‘Arctic Enema’ – arguably the most ‘refreshing’ of them all, yet very fitting as competitors are submerged in ice.
In addition to playing host to supporters and rewarding competitors at the finishing line of each event, Ginger Grouse will take over the main bar providing a party like atmosphere for Mudders and spectators to enjoy following their endurance challenge.
Peter Sandstrom, Marketing Director, Ginger Grouse commented: “We are very excited to sign this new deal as The Official Pint Partner of Tough Mudder UK. Tough Mudder is set around core values both on the course and in everyday life, inspiring competitors to push the boundaries as the ultimate adventure with friends and having fun along the way - Ginger Grouse shares the same spirit of adventure.”
The announcement marks an inaugural year for Ginger Grouse, a premium alcoholic ginger beer (4% ABV), following its successful national debut in April 2013. Already well known for its support of rugby in Scotland, as the Official Spirit of Scottish Rugby, Ginger Grouse has become synonymous with adventure, forging a loyal fan-base all over the UK, with Tough Mudder offering a new type of adventure with friends.
Currently available in the UK in all major supermarkets including, Asda, Morrisons, Tesco and Sainsbury's stores; as well as independent retailers across the UK. RRP £2.25 Consumers will also find Ginger Grouse widely available in bars across the UK.