Does this person enjoy creating chaos, gossip, sweet harmony or conspiracy theories? These are some of the questions that Ballantine’s, the world’s No. 2 Scotch whisky brand, is asking people around the world, with the launch of a new website that allows individuals to see what the images they share of themselves online says about them to others.
“Are You Your Selfie?” asks curious fans to upload their own selfies, with anonymous others then giving their opinion about who the subject of the picture really is by answering a number of light-hearted, set questions. As soon as others begin leaving their opinions, the person whose image has been uploaded is notified and will be able to view the most common "impressions" that their image has left, ultimately seeing whether the way that others perceive them is in line with the way they see themself.
Users are then given the further option to share one or more of those “impressions” via a visual representation generated by the site on Facebook or Twitter, encouraging their friends to also take part in this unique social experiment.
A global phenomenon of the modern era, the selfie has become known for being the ultimate form of self-expression. However, through ‘Are You Your Selfie?’, Ballantine’s – renowned for its global marketing initiative ‘Stay True, Leave An Impression’, which encourages consumers to express themselves in a way that is both genuine and authentic – hopes to establish how true people are really being with their personal portraits, and whether others see them in the same light.
Peter Moore, Global Brand Director for Ballantine’s, commented: "Given the current trend for selfies amongst the millennial generation, we hope that this exciting initiative will stimulate conversation amongst Ballantine’s fans online and provoke them to think about whether they are presenting a true reflection of themselves when they share photos online.
“Ballantine’s has always been at the forefront of innovation since its inception, thanks to the pioneering vision of our founder, George Ballantine. His determination to be original and to stay true to his convictions remains at the heart of the brand to this day, so it is very fitting that we are launching this new online social experiment, which encourages our fans to stay true to themselves.”
‘Are You Your Selfie?’ is a global platform which can be accessed by users around the world from Friday 28th March. The website will also be localised later this year for a number of Ballantine's key global markets, including Brazil and Mexico.
Visit www.areyouyourselfie.com to find out more.