Diageo Global Travel and Middle East (GTME) today announced the release of just 160 bottles of BroraTM 40 Year Old, the most expensive Single Malt whisky ever released by Diageo. Drawn from a single cask, the bottles are priced at GBP £6,995 and are available today as a worldwide exclusive for pre-order through World Duty Free Group’s online outlet www.worldofwhiskies.com.
The Brora distillery closed in 1983, yet some of the famous liquid has been slowly maturing to perfection in a Scottish warehouse. This fine, pale gold Single Malt, taken at the natural cask strength of 59.1% from a single cask distilled in 1972, is the first 40 year old Brora whisky ever to be bottled, and the oldest and rarest Brora expression ever released. It has been drawn from what is considered to be the most brilliant of its highly-peated bottlings – the famous 1972 reserve.
The exquisite packaging of Brora 40 Year Old reflects the true quality, craftsmanship and luxury credentials of the rare Brora liquid. The decanter is presented in a beautiful wooden case, an interpretation of the closed Brora distillery, skilfully handcrafted by the Queen’s cabinet makers at N.E.J Stevenson Ltd1. The bespoke designers were appointed to craft the case because of their expertise, which is evident in other highly respected creations, such as the unique chests that house the Diamond Jubilee by John Walker & Sons.
The whisky itself is housed in an exquisite crystal decanter that bears the golden emblem of the Scottish Wildcat2, the legendary guardian of the closed distillery and crest of the distiller’s founder, the Duke of Sutherland. The unique crystal stopper is etched with the number ‘40’ and the decanter has an engraved copper neck detailing the 1972 distillation year.
Steve White, Global Marketing Director of Diageo Global Travel and Middle East, said: “We have chosen to launch Diageo’s most expensive Single Malt whisky, Brora 40 Year Old, through our exclusive partnership with World Duty Free Group UK. We are confident that the supreme quality and rare nature of this whisky will delight and excite Single Malt collectors and aficionados who will want to add a bottle of this prestigious whisky to their prized collection.”
David de Miguel, Global Head of Liquor at World Duty Free Group comments, “It’s great to be partnering with Diageo on this worldwide exclusive malt whisky launch, which showcases our ability to consistently offer a range of unique whiskies across our stores. The exceptional quality of this rare whisky will attract and intrigue whisky connoisseurs, helping to highlight our reputation as whisky specialists with the finest expertise”.
Brora 40 Year Old is available for pre-order from today, exclusively at www.worldofwhiskies.com, at a recommended retail price of GBP £6,995 for 70cl, and will be available for collection from selected UK World of Whiskies and World Duty Free Group stores from 21st April 2014.
Brora 40 Year Old Official Tasting Notes
Appearance: Pale gold
Nose: Soft and smoky with notes of gently rising honey, fruit, musk and menthol. With water, the nose gives rise to a harmonious fusion of ground white pepper, toasted hazelnuts and toffee, followed by an appetising smoke.
Palate: Concentrated wood-smoke and ash closely followed by soothing honey and a hint of liquorice, giving way to toasted hazelnut notes. Cereals form an undercurrent of tangy clarity against smoke, salt and toffee flavour.
Finish: Hints of eucalyptus and spice, followed by a long, smooth and savoury smoke. With water, sweet wood smoke lingers with hints of dark chocolate.