Diageo have announced a series of limited edition single malt Scotch Whiskies available exclusively to the
Friends of the Classic Malts™.
Five different single malts will be released at intervals over the next 6 months, throughout UK, Germany and Switzerland.
The first releases, in December 2013 will be editions of Royal Lochnagar™ and Talisker™. Three more single malts will be issued between January and June 2014: a further announcement with details of these releases will follow in January.
The distinctive feature of all the five malts in this rare and unusual series is that, in order to develop a whisky with a distinctive and complex profile that will intrigue the discerning connoisseurs among the Friends of the Classic Malts, they have been matured in a totally different way from the familiar Classic Malts Bottlings – and different also from the Distillers Editions of the same single malts.
The single malts in these special Friends’ bottlings have all been triple matured. Their initial maturation has been, conventionally, in refill casks. Next the liquids were transferred to charred American oak hogsheads, imparting spicy notes and a touch of sweet oak. To complete the conversation between spirit and oak, the whiskies enjoyed a third maturation in European Oak refill casks which softened, mellowed and integrated the aromas and flavours. Finally the whiskies were bottled at a generous 48% ABV.
Only a few thousand bottles of each expression are being produced: no more than 24,000 bottles are available in total across the five editions, and via online retailers and at Distilleries.
“These are truly special whiskies which we are proud to offer as an exclusive reward to our loyal members of Friends of the Classic Malts”, said Julien LeBescond, Diageo’s Senior Brand Manager for Scotch Single Malts for in Western Europe. “We greatly value their support and enthusiasm, and we’re confident that they will enjoy these exciting and unique liquids which we asked our master blenders to prepare just for them.”
Limited and exclusive distribution for Friends
These limited editions are being made available in selected Western European markets and via online retailers exclusively to members of the Friends of the Classic Malts so a true reward for loyalty.
In addition, bottles will be available for purchase by personal visitors to the relevant distillery – though again, only to signed-up members of Friends of the Classic Malts, or to visitors who join during their visit. Whether purchased online or at the distillery, the bottles are priced at £80 and the equivalent in Euros, and sales are limited to two bottles per customer.
Friends of the Classic Malts
See Friends of the Classic Malts on Facebook: https://www.facebook.com/FriendsoftheClassicMalts And on the Classic Malts website: www.malts.com
An ever-growing number of whisky enthusiasts sign up as members of the Friends of the Classic Malts - a community of Single Malt Scotch Whisky consumers around the world who wish to share their passion for Single Malt Scotch Whisky, explore the whiskies within the Classic Malts range, and discover the untold stories of some of Scotland’s best Distilleries.
The community currently consists of over 1 million Classic Malts enthusiasts around the world who enjoy the following benefits for free:
• Behind the scenes footage, sharing the secrets and showcasing the personalities from our world of whisky through a monthly email program
• Free guided tours at 12 of the Classic Malts distilleries across Scotland
• Exclusive offers and competitions