Douglas Laing and Co, the family Scotch Whisky firm, today unveils its festive offering – Big
Peat Christmas 2016, an All Islay, Cask Strength Limited Edition.
The new release marks the 6 th Big Peat Christmas Edition, though this particular bottling is unlike any bottling ever released by the firm before. Traditionally a marriage of primarily Ardbeg, Bowmore, Caol Ila and Port Ellen, this one-off Big Peat Limited Edition vatting includes all active distilleries on Islay, plus the long-closed, elusive and exclusive Port Ellen. Bottled at a natural cask strength of 54.6%, the new Christmas release is proudly without colouring or chill-filtration, in line with the Douglas Laing family philosophy to bottle “as natural as it gets”.
True to the family firm’s “Brand Innovators of the Year 2016” accolade, no attention to detail was spared in creating the packaging for this special release. A bespoke, vibrant illustration shows Big Peat by the fireside of his cosy Islay home, with 9 Christmas stockings hanging from his fireplace, representing the 9 Single Malt Scotch Whiskies included in this special, one-off Big Peat Christmas recipe. Fans of Big Peat may also recognise his “Remarkable Regional Malts” pals – with bottles of The Epicurean, Timorous Beastie, Scallywag and Rock Oyster peeking out from his Santa sack of goodies.
Marketing Manager, Jenny Rogerson, comments: “Big Peat’s annual Christmas release has become a hotly anticipated bottling by friends of our peaty Ileach fisherman across the globe. We’re more excited than ever to reveal this year’s Limited Edition, an undisputedly innovative product in terms of both spirit and packaging.”
Just 2500 cases of Big Peat Christmas 2016 will be available globally via specialist Whisky retailers from September 2016.