Food and drink connoisseurs around the world are being challenged by The Glenlivet to embark on a flavour journey to decode the secret tasting notes of The Glenlivet Cipher.
Presented in an opaque, black bottle without any cask information, The Glenlivet Cipher is a Scotch whisky shrouded in mystery that helps whisky lovers to push the boundaries of flavour exploration. Crafted from a unique cask combination that has never before been used by The Glenlivet, Cipher will offer a new flavour experience to explore whilst staying true to the flawlessly smooth and fruity flavour that has made the distillery famous.
Those that accept the challenge will begin their journey on the label by searching for one of the official flavours hidden within a cryptic code, before being directed to cipher.theglenlivet.com to face the ultimate flavour test.
On cipher.theglenlivet.com, The Glenlivet Master Distiller, Alan Winchester, unveils The Glenlivet Cipher flavour experience where hopefuls will challenge their distinguished nose and palate to decode the hidden flavours in this unique whisky.
Visitors who complete the exploration receive a cipher of their personal flavour notes, and a score that reveals how close they came to unlocking the official tasting notes of The Glenlivet Cipher, which can be shared on social media using #TheGlenlivetCipher and @TheGlenlivet. Do you have the makings of a master distiller? Can you decode its secrets? These are all the questions that can only be answered by The Glenlivet Cipher.
Alan Winchester comments: “Through the launch of The Glenlivet Cipher, I am laying down the ultimate test for discerning foodies and drinkers around the world looking to prove their tasting credentials. I am pleased to invite people to join us on a journey of flavour discovery and I will be checking social media and the hashtag #TheGlenlivetCipher throughout the campaign to see who manages to crack the code and unlock the tasting notes of this new enigmatic single malt.
“The Glenlivet Cipher is unique in that it is crafted from a combination of casks never used before at the distillery, so we are excited to explore new flavour territories that build upon the flawlessly smooth and fruity style of The Glenlivet. The official tasting notes will be revealed in the coming months, so get tasting, share your comments online and stayed tuned to The Glenlivet.”
The Glenlivet Cipher is available from June 2016 in 25 countries, including the United Kingdom, Taiwan and Canada, at the recommended selling price of $120. Members of The Glenlivet Guardians will be first to discover the official secret tasting notes of The Glenlivet Cipher when they are unveiled by The Glenlivet Master Distiller, Alan Winchester, later in the year.