Douglas Laing, Icons of Whiskys Brand Innovator of the Year 2016, today unveils the new packaging
for its Provenance Single Cask Scotch Whisky range.
The Provenance brand first launched in 2004, with a distinct â€œjourney around Scotlandâ€ theme, in homage to Scotlandâ€™s Whisky regions and their corresponding varied flavour profiles. That positioning remains true in the new Provenance branding, depicted by a striking compass illustration, regional colour bands and iconic symbols representing the Lowlands, the Highlands, Speyside and Islay. The region in which the Whiskies are distilled has a significant impact on the character of the spirit, and so, the Scotch Whisky creator believes the name â€œProvenanceâ€, French for â€œthe sourceâ€, is particularly fitting.
Provenance now joins Douglas Laingâ€™s â€œExceptional Single Casksâ€ collection, a recently launched umbrella term that encompasses the firmâ€™s collection of three distinct, yet complementary, brands that offer Single Malt and Single Grain Whiskies from a vast range of Scotlandâ€™s Distilleries â€“ Provenance, Old Particular and Xtra Old Particular. Provenance marks the beginning of the Exceptional Single Casks journey, delivering what Douglas Laing calls â€œan accessible yet outstanding introduction to the world of Single Cask Scotch Whiskyâ€. Each of the firmâ€™s Exceptional Single Casks bottlings is at 46% ABV or higher, or natural cask strength, and all are traditionally without colouring or chill- filtration. This, they profess, is how to experience Scotch Whisky as the Distiller Intended.
Commenting on the rebrand, Fred Laing, Managing Director, says: â€œAs the â€œyounger brotherâ€ to Old Particular and XOP, our Provenance Single Cask Scotch Whiskies are typically aged from 7 Years Old to around 14 Years Old. We bottle these exceptional Whiskies at their peak of perfection, and our new eye-catching, premium Provenance pack now does those incredible spirits the justice they deserve.â€
The new branding launches with 14 Provenance bottlings, each bottled at 46% alcohol strength, including:
ï‚· Auchentoshan 13 Years Old
ï‚· Benrinnes 11 Years Old
ï‚· Bunnahabhain 8 Years Old
ï‚· Talisker 7 Years Old
Available to buy from all good whisky specialists or directly from www.douglaslaing.com