The Glenlivet, the world’s No.1 single malt Scotch whisky, has unveiled a limited
edition gifting pack, created in partnership with Master Typographer, Alan Kitching for
the second year, aiming to increase on-shelf standout and drive purchase of The
Glenlivet Founder’s Reserve in the run up to Christmas.
The gifting range, which features specially- commissioned letterpress artwork by Kitching, an appointed Royal Designer for Industry, includes a The Glenlivet Founder’s Reserve limited edition box and a value-added pack featuring whisky glasses. Also included is a booklet detailing The Glenlivet’s brand story and partnership with Kitching, which was inspired by the shared tradition, craftsmanship and skill found in both the art of letterpress printing and the creation of the single malt that started it all.
Nikki Burgess, The Glenlivet Global Brand Director, comments: “The holiday season presents key gifting opportunities for whisky fans and their families, and The Glenlivet is primed to take advantage of this through our second limited edition gifting series in partnership with Alan Kitching.
“Last year, feedback from consumers and the trade was fantastic so we wanted to build on this initial success to craft an original design for The Glenlivet Founder’s Reserve that is both bold and eye-catching – the perfect gift for single malt fans this Christmas. The release supports the ongoing roll-out of The Glenlivet Founder’s Reserve since its introduction in March this year, and we hope it inspires more whisky drinkers to sample our ultimate tribute to founder George Smith’s original vision of crafting the most definitive, smooth single malt Scotch whisky.”
The Glenlivet Founder’s Reserve gift pack will be available from December 2015 at an RRP of $40 or local equivalent.