Ahead of the key festive season, Maxxium UK has unveiled the Peated Malts of Distinction gift pack which features each whisky from the Beam Suntory portfolio - The Ardmore Legacy, Connemara Original, Bowmore Small Batch and Laphroaig Select - united in one box set for the first time.
Each expression comes as a 50ml bottle and is inserted in an eye-catching box which feature a traditionally cut peat block and also includes a mini-booklet explaining the traditional peated whisky process and the variety of peat flavours present in the range. Launching this month at specialist whisky retailers in the UK, it is aimed at both whisky enthusiasts and consumers looking to explore a unique set of flavour profiles.
Peter Sandstrom, Marketing Director at Maxxium UK said: “The peated malts category is showing strong growth and as distributors of an unrivalled portfolio of peated malts in the UK we’re in a unique position where we can offer customers a variety of taste experiences. The Peated Malts of Distinction gift pack brings together a collection of peated malts for every palate, with each expression boasting its own unique and distinctive smoky flavour.
“From the lightly peated Highland single malt, The Ardmore, which is a perfect introduction to the peated malts category, to the iconic Laphroaig, which is often considered the archetypical Islay peated single malt, the gift pack will provide consumers with a unique taste journey through peated malts.”
Beam Suntory launched the Peated Malts of Distinction in 2014 in order to forge the company’s leading position in the Peated Malts category and educate both consumers and trade on the versatility and variety of taste profiles available.
Peated Malts of Distinction gift will retail at RRP 14.99 and is available at specialist whisky retailers including Royal Mile Whiskies, The Green Welly Stop and The Whisky Exchange.