Today we are announcing that a brand new HAIG CLUB Limited Edition Design: The Decanter Series, has been launched in time for the key festive gifting period.
During the holiday season, travel retail gifting spend reaches over $1bn* on spirits alone. Of this, Whisky occupies the top spot with 44% of travellers selecting it as their gift of choice. In order to tap into this lucrative market, a special 1 litre edition of this striking new bottle of HAIG CLUB, the Single Grain Scotch Whisky created in partnership with David Beckham and Simon Fuller, has been launched exclusively for the duty free channel.
The eye-catching bottle containing the smooth, delicious Single Grain Scotch Whisky that is HAIG CLUB, is crowned with a standout blue, diamond-shaped stopper, and makes for the perfect unique luxury keepsake or gift for travellers.
Inspired by the long-standing tradition of exquisite decanters produced by the House of Haig in order to celebrate and commemorate special occasions but breaking with traditional Scotch bottle design, the HAIG CLUB Limited Edition Design is a modern re-imagination of this legacy from Scotland’s oldest grain whisky distillery. It also takes inspiration from the handcrafted crystal decanter that was commissioned as a gift from HAIG CLUB to David Beckham to celebrate his 40th birthday, earlier this year.
Peter Fairbrother, Global Marketing Director Diageo GTME: “This striking HAIG CLUB Limited Edition (in a 1 litre format) has been developed exclusively for our Travel Retail partners in the run up to the key festive gifting season. Gifting is a key motivator in Travel Retail worth upwards of $1bn during Christmas, New Year and Chinese New Year so we are keen to unlock the potential of this market. We know that customers and shoppers alike want easy access to exclusive and superior gifts.
After a successful first year for HAIG CLUB in Travel Retail, we are committed and excited to sustain this initial impact. We are continuing to invest in the brand with this Limited Edition bottle size as well as disruptive retail theatre and sampling in our top 15 airports.”
The striking new bottle is now available in limited quantities in Travel Retail with an RRSP of £39. The special 1-litre size created exclusively for travellers (a 70cl version is available in domestic retail outlets), is the perfect gift this holiday season.