Chivas Regal, the world’s first luxury Scotch whisky, has partnered with Apolis, the socially motivated lifestyle brand, for the latest instalment of Chivas Art of Hosting. The new limited edition pack will inspire today’s gentlemen to share the brand’s spirit of generosity and will be available globally from middle of October.
As part of the iconic Scotch’s ongoing dedication to social initiatives, Chivas Regal approached Apolis to design a new and bespoke set of glass tumblers to be included in the Art of Hosting gift pack. The companies worked to take the partnership further and have joined forces to create an inspiring new social initiative that will empower existing craft communities.
The collaboration provides surplus glass from the manufacture of the Art of Hosting tumblers to Studio Xaquixe – an artisan glass-blowing collective from Mexico – for upcycling into luxury glass items. The resulting handcrafted wares will then be made available to purchase on the newly created platform, the Apolis Global Citizen Exchange.
Richard Black, Chivas Regal Global Brand Director, comments: “Hosting is all about sharing, and the Chivas Art of Hosting tumbler pack is for socially conscious modern gentlemen who recognise the spirit of generosity in more ways than one. Chivas is delighted to have partnered with Apolis to help a community achieve a fairer and more sustainable future.”
The Chivas Art of Hosting pack contains two Apolis-designed tumblers and a bottle of Chivas 12 Year Old Scotch whisky. The retail price will vary depending on markets.