Chivas Regal, the world’s first luxury Scotch whisky, has collaborated with award-winning
luxury British watch brand, Bremont, to create the next installment of its much sought-
after Made for Gentlemen Limited Edition collection, available globally from this month.
This year’s Made for Gentlemen collaboration also sees the release of additional
collectors’ items in the form of 12 Chivalry watches, created by Bremont and Chivas to
celebrate excellence and precision in luxury.
In keeping with Chivas Regal’s spirit of generosity, the
exclusive Bremont ‘Chivalry’ watches will be auctioned
for charities around the world. Admirers of luxury
watches and whisky will have the opportunity to bid for
one of these watches by participating in an online
auction taking place from 22nd October - 9th
November 2014 on www.chivas.com/bremont, with proceeds
being donated to The Prince’s Trust Enterprise Programme.
The Chivas 12 Made for Gentlemen by Bremont limited
edition gift tin – which will be available domestically and
in Travel Retail from September 2014 – houses a bottle
of Chivas 12 and features deconstructed watch elements
to showcase the elegant and complex engineering of
Bremont chronometers. The polished steel
Bremont ‘Chivalry’ watch, features a piece of oak cask
used in the maturation of whiskies for Chivas Regal, the
signature of James and John Chivas etched on the rotor
of the timepiece and the Chivas crest subtly embossed on the dial. An engraved copper
plate, taken from a retired Scotch whisky copper still, sits on the leather presentation
pouch.
Richard Black, Global Brand Director for Chivas Regal says: "Over the last three years,
The Chivas Made for Gentlemen series has gone from strength to strength, resonating
with modern gentlemen around the world who demand substance and style from luxury
experiences and products. With this latest edition, we’re celebrating not only the style and
handcrafted quality of Chivas and Bremont, but also the spirit of generosity for which John
and James Chivas were renowned, and that is increasingly valued in today’s competitive
world. We’re delighted with the exquisite designs and we’re confident that Chivas 12
Made for Gentlemen by Bremont will be well received by discerning whisky fans around
the world.â€
Nick English, Co-Founder of Bremont, adds: “For me, the collaboration with Chivas was a
genuine meeting of minds. We are all dedicated and passionate about keeping traditions
of craftsmanship alive and we are also focused upon leaving a positive legacy. Bremont
watches are ‘Tested Beyond Endurance’ and Giles and I have been blown away by the
level of skill that Chivas Master Blender, Colin Scott, deploys in channeling nature and
time in blending their Scotch whiskies.â€
The collaboration between Chivas Regal and Bremont highlights the shared synergy
between the two luxury British icon brands, both of which were inspired by brothers and
have gone on to become global successes, admired throughout the world for their quality,
craftsmanship and timeless style.