Ardbeg Peat Football

In what promises to be an exhilarating summer of football, Ardbeg, the Ultimate Islay Malt (named World’s Best Scotch for three years in 2008, 2009 and 2010) has today announced its alternative take on the World Cup – Ardbeg Peat Football.

The Distillery will pay homage to the peat bogs and muddy sports fields of Islay by bringing to life Ardbeg’s take on football as part of Ardbeg Day on 31st May 2014. Participants will get dirty as teams play knee-deep on peaty mud pitches to win highly-coveted prizes, including the Ardbeg Peat Football Trophy.

Referred to by the Islay locals simply as “football”, Ardbeg will host Peat Football matches at prestigious venues around the world, welcoming any player courageous enough to compete in the ultimate, mud-splattering test of endurance and dedication.

In the UK, each Ardbeg Embassy will have a team who will battle it out in a secret and muddy football site in Edinburgh, sporty Arbeggians can join their local Embassy† teams by checking the details in-store. The winning team will represent Ardbeg UK in the swamp football championships.

Mickey Heads, voted Scottish Distillery Manager of the Year 2013 at the world renowned Icons of Whisky Awards, explained: “Every year we welcome hundreds of fans from all over the world to the distillery on Ardbeg Day. This year we’re taking Ardbeg Peat Football to the world, with parties from Taipei to San Francisco to London. To be honest, the boys at the distillery play football in the peat every week – I don’t know what all the fuss is about!”

“We’ve posted details on ardbeg.com and contacted all the Committee members to tell them what we are planning. Fans of the peatiest and most complex of all the Islay malts are invited to compete at their nearest Ardbeg Peat Football match or simply come along to cheer on a friend. It is going to be a great day as we’ll be surrounded by the things we love most – peat and whisky.”

More details can be found at www.ardbeg.com, where fans can also sign up to join the Ardbeg Committee.


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