SMWS & The Whisky Lounge Launch Edinburgh Whisky Fest

The Scotch Malt Whisky Society, the world’s finest malt whisky club, has joined forces with events specialists, The Whisky Lounge, to transform Edinburgh from the capital of Scotland to the capital of the whisky world on Saturday 27th April with the launch of Edinburgh Whisky Fest 2013.

The new festival will be held at The Hub, a spectacular historic, Grade A-listed building close to Edinburgh Castle, with a jaw-dropping array of whisky brands from Scotland and around the world exhibiting their drams.

Festival-goers will be able to sample malts from The Scotch Malt Whisky Society, which this year celebrates its 30th anniversary, alongside well-known Scottish names such as Laphroaig, Highland Park and Bowmore. Amrut, from India, and Balcones Distilling, from the USA, are among the international whisky brands in attendance.

The festival will also include a series of masterclasses, including ‘The importance of science behind gastronomy and whisky’, a special session looking at how to match food and whisky, which will be hosted by highly innovative chef Mark Greenaway and Bowmore Master Distiller Rachel Barrie.

Helen Stewart, the UK Brand Manager of The Scotch Malt Whisky Society, said: “The Society was established 30 years ago here in Edinburgh and it seems fitting to launch our first-ever festival here in our home town in our anniversary year. The Whisky Lounge are renowned for staging fantastic events and share our passion for whisky – between us, we are bringing some of the world’s finest distilleries to Edinburgh for one very special day.”

The Scotch Malt Whisky Society has created two special ‘Ultimate Edinburgh Whisky Weekend’ packages for visitors travelling to the festival.

Ultimate Edinburgh Whisky Weekend Package 1:

The Howard, £695 for two


* Two nights’ luxury accommodation for two at the elegant 5-star Howard Hotel, including breakfast, Fri 26/Sat 27 April
* A pair of VIP tickets to the Festival on Saturday 27th April with additional dram tokens and access to the Society’s festival masterclasses
* Five-course Taster Menu at The Dining Room, The Scotch Malt Whisky Society’s restaurant within its 28 Queen Street venue, with a choice of whisky or wine pairings

Ultimate Edinburgh Whisky Weekend Package 2:

Channings Hotel, £389 for two


* Two nights’ luxury accommodation for two at the wonderfully quirky and charmimg 4-star Channings Hotel, including breakfast, Fri 26/Sat 27 April
* A pair of VIP tickets to the Festival on Saturday 27th April with additional dram tokens and access to the Society’s festival masterclasses
* Members’ Room experience at The Scotch Malt Whisky Society (The Vaults or 28 Queen Street) with three-dram whisky tasting and supper for two on Fri 26 or Sat 27 April

For more information about these packages, visit www.thewhiskylounge.com


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