Ardbeg Launches The Most Daring Whisky Challenge
Ardbeg Single Malt Scotch whisky has announced a whisky challenge like no other is to launch today on Ardbeg’s remote Scottish island home - Islay. Ten contestants from six different countries have converged on the island to compete in the world’s most daring whisky challenge.
The Ultimate Ardbeg ARDventurer challenge brings to life the single malt’s untamed spirit, by taking the contestants on an extraordinary odyssey into essential Islay. The competitors will learn first-hand how the island’s rugged coasts, wild peat bogs, mist-capped hills and brooding lochs have inspired the world’s smokiest, peatiest Islay malt whisky for more than 200 years.
Led by Ardbeg Distillery Manager Mickey Heads and survival expert Monty Halls, the ten, who include Ardbeg fans, journalists, commentators and bloggers from Canada, Germany, Japan, the UK, US and Sweden, will face a series of intrepid challenges as they vie to become the Ultimate Ardbeg ARDventurer. Armed only with essentials and a rather unusual ration pack, the ARDventurers will be immersed in the rain-soaked, windswept homeland of Ardbeg for three days…until a winner emerges.
Beginning with an apprenticeship at the Distillery and an arduous trek to Ardbeg’s water source, Loch Uigeadail, the contestants must then spend a day cutting the peat which lends Ardbeg its smoky character. Finally, they will row a cask of whisky along Islay’s perilous coast, following in the wake of the earliest distillers, who transported their cargo by sea. ARDventurers will carry a 12kg pack and camp at atmospheric locations such as the 8th century Kildalton cross – a symbol of Islay’s Celtic heritage. They will cook on an open fire (with only a wee dram or two of Ardbeg for comfort). Each day, they will be ranked by Heads and Halls, for Ardbeggian qualities such as survival spirit, endurance and resourcefulness.
Mickey Heads said: “It’ll be fascinating to see how each ARDventurer will react to the wild untamed nature of Islay. We’ll be watching for the contestant who best embodies Ardbeg’s qualities throughout the challenge. Only they will be named the Ultimate Ardbeg ARDventurer.”
Following the inaugural launch challenge, consumers will get the chance to book their own bespoke ARDventurer experience from 9th September 2016; starting from £12,000 upwards for an individually-tailored trip. Please contact Ardbeg Distillery for further details www.ardbeg.com/contact-us
Daily updates from the contestants and the Distillery will be posted from the 6th September 2016 at www.ardbeg.com