Glenmorangie Launches Old Fashioned Week
Glenmorangie – the Spirit of the British Open Golf Championship - is launching its very first ‘Old Fashioned Week’ on 13th June, in celebration of its world-renowned Extra Matured Range ahead of this year’s Open at Royal Troon.
Glenmorangie is now in its fifth year of sponsoring the British Open. In previous years, The Original has been the focus, however, this year the spotlight will be on Glenmorangie’s Extra Matured Range to celebrate the ‘Greatest Finishes’ campaign - inviting consumers to vote for their favourite Greatest Finish in the history of the Open and, of course, some of the world’s greatest finishes in whisky.
In the pursuit of the perfect whisky cocktail, Glenmorangie has partnered with drinks expert and writer Laura Foster, to travel up and down the UK filming renowned bartenders creating their perfect ‘Greatest Finishes’ serve. Each bar will then list their chosen cocktail for the inaugural Old Fashioned Week from 13th – 19th June*.
Laura’s cocktail video diary will feature some of the UK’s most acclaimed bartenders exhibiting their Old Fashioned inspired serves, made from Glenmorangie’s Quinta Ruban, La Santa or Nectar D’Or.
Laura comments “It was so inspiring to see the numerous different ways that the bartenders had approached creating their whisky cocktails. From the gorgeous simplicity displayed at Happiness Forgets, through to the complexity demonstrated at Boisdale Canary Wharf, there was real creativity and variation across the board. It just goes to show the diversity of whisky, and in this case the Glenmorangie Extra Matured Range, and the way it can be enjoyed."
Dr Bill Lumsden, Head of Whisky Creation at Glenmorangie, is responsible for countless great finishes. To ‘finish’ a whisky is to extra-mature it, adding new flavours and layers of complexity. This technique was pioneered by Glenmorangie in the early 1990s. After 10 years in oak Glenmorangie Original is ready to be bottled. Alternatively, it is ready to become Lasanta (finished in very specific sherry butts), Glenmorangie Quinta Ruban (finished in Port pipes), or Glenmorangie Nectar D’Or (finished in sweet wine barriques from Sauternes).
“It’s an art,” says Dr Bill Lumsden, “which takes skill and know-how. Our work with extra-maturation began long before we first released any such bottlings. Glenmorangie is an acknowledged first-mover in this area and we’ve learned that not all wood finishes are equal, that wood does magic things to whisky but that practice and precision are required.”
“Through skillful wood finishing a good whisky can be made even better and a very good whisky can be made great. But a great finish can only be achieved when first principles have been attended to, when everything that has gone before is perfect.”
Old Fashioned Week launches on Monday 13th June at www.Glenmorangie.com and will take place over seven days. Each day will see short films from Laura’s video diary of Glenmorangie’s partner bars creating their own special serve using the Extra Matured Range, some of which have been inspired from the bartenders' experience on the golf course themselves.
Visit www.Glenmorangie.com for more details and to see a full list of participating bars across the UK.