Beefeater Gears Up for MixLDN Competition

Beefeater GinOn 12th - 14th January 2015 Beefeater Gin, the only historic dry gin still distilled in London, will host a selection of the world’s best bartenders to determine the next BEEFEATER MIXLDN Global Bartender Champion.

This year’s competition has attracted bartenders from 30 countries to compete in their respective national heats and has challenged them to create cocktails inkeeping with the competition’s theme of ‘London Inspires You. You Inspire London’.

National heat winners will travel to London where they will face three days of challenges that will test their talent and creativity before an expert panel of judges comprising of renowned bartender Ryan Chetiyawardana of Dandelyan and White Lyan, spirits writer Dave Broom and Beefeater Master Distiller Desmond Payne.

The winner of the title of BEEFEATER MIXLDN Global Bartender Champion will be mentored by experts at the Beefeater Global Brand Ambassador Programme, and will attend two of the world’s most prestigious bartender events of their choice, which could include Tales of the Cocktail in New Orleans, The Moscow Cocktail Show or Tokyo Bar Show.

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