Glenmorangie to Continue as "Spirit of the Open"
Glenmorangie has announced a three year continuation of its successful partnership with golf’s Open Championship. The collaboration brings together two iconic Scottish exports, both steeped in history and enjoyed all over the world.
The oldest and most prestigious international Major Championship in the world, The Open has been played across some of the finest links golf courses since 1860. It has a rich heritage and is filled with tradition. Glenmorangie will be the ‘Spirit of The Open’ when the contest comes to St Andrews, the home of golf, in 2015, and the following two years at Royal Troon and Royal Birkdale.
Glenmorangie, founded in 1843, uses the tallest stills in Scotland and only the finest oak casks to create its award winning ‘unnecessarily well made’ whiskies. The uncompromising craftsmanship Glenmorangie goes to in creating its sought-after malt parallels the lengths The R&A, organisers of The Open Championship, go to each year.
Marc Hoellinger, President & CEO, The Glenmorangie Company commented: “The Open and Glenmorangie have a natural affinity and we are proud to continue our partnership with The R&A as ‘Spirit of The Open’. Glenmorangie’s pursuit of perfection mirrors the mindset required from the world’s top golfers as they seek to lift the iconic Claret Jug.”
Michael Tate, Executive Director - Business Affairs at The R&A, said: “We are delighted to continue our successful partnership with Glenmorangie and look forward to working together for the next three years. We aim to ensure that spectators take away wonderful memories when they attend The Open and Glenmorangie plays a big part in delivering those experiences at the Championship.”