The One Becomes Many as Whisky Goes Global
The first whisky from a brand new £5m distillery being built in the Lake District has already gone global.
The ONE is the first blend of whiskies from around the British Isles ever to be produced, and has been created by The Lakes Distillery team that includes former Isle of Arran Distillers co- founder, Paul Currie, and Chris Anderson, Master Distiller, formerly of Dewars.
Only a few months after its UK launch last Autumn, The ONE blend has already clinched distribution deals in The Netherlands, France and Belgium, and will launch in the UAE this May.
The Lakes Distillery managing director, Paul Currie, said on his return from an Eastern Europe trade mission this month: “To create The ONE, we searched far and wide to bring together a range of very special whiskies from the British Isles. These have been blended with great care and passion to create a perfectly balanced whisky and, as we hoped, exports have taken off in a big way already.
“As well as the distribution deals already secured, we are in talks with partners in Spain and Poland, and have other territories in Europe and Asia in our sights.
“We all know the global success story of Scotch, and now England is seeing a real whisky boom with several new distilleries planned to open this year. Our £5m development at Bassenthwaite Lake in Cumbria will be the biggest new distillery in England and the first official one in the Lakes. Building work is well underway and we plan to start production of whisky, gin and vodka in the summer and open our bistro, tours and shop to the public by the December 2014.
“The ONE is an important brand for us in the growing premium whisky sector, and it has received an outstanding response both with its smooth taste and innovative packaging. We will start production of The Lakes Malt in the summer, and we also plan for that to be a global brand. The stills arrive in the June and our experienced team, who all have decades of distillery experience, are now very excited about creating a new quality malt from scratch.”
A select number of whisky enthusiasts around the world are invited to become part of the early stages of The Lakes Distillery story. The company has launched a Connoisseurs’ Club, where just 60 members can come to the distillery to make their own whisky, fill their own rare sherry cask, and then come to annual tasting ceremonies when they can taste their maturing whisky.
In addition, the Lakes Distillery will set aside the first 100 casks of malt whisky produced exclusively for members of its Founders’ Club. Each year for ten years, members will then receive one 70cl bottle and two tasting bottles, making up a collectible set of the distillery’s first ever production.
More information is available at http://www.lakesdistillery.com
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