Cardhu Launches Amber Rock
CARDHU Single Malt Scotch Whisky is adding a new, highly crafted variant to its popular and successful range of Speyside whiskies, Diageo has announced.
CARDHU AMBER ROCK™ has been double matured in toasted American Oak casks, to deliver richer notes of vanilla and spice. Elegant and deeply flavoured, it still retains the impeccable balance and the clean sweet notes that are a hallmark of CARDHU, and are faithful to the tradition of generous single malt whiskies created by the distillery’s remarkable founders, Helen and Elizabeth Cumming.
Official tasting notes announce that “the classic CARDHU notes of citrus and honey are deepened by fruit, spice and sweetness: superbly balanced and well-paced, with consistent intensity and texture and a tasteful mingling of silky tannins and clean, fresh vanilla flavours and aromas.”
Master Blender Dr Matthew Crow, who worked on the new CARDHU AMBER ROCK, said:
“The Bourbon nuances that develop from the second maturation in toasted casks seasoned with Bourbon whiskey add an even greater silkiness and roundness to the already balanced and delicious CARDHU, bringing vanilla and spice notes along with hints of oak. We are very pleased with how this has turned out.”
CARDHU AMBER ROCK joins the CARDHU family of Speyside Single Malt Scotch Whiskies, which was recently expanded with the addition of 15 and 18 year old expressions.
Destined mainly for distribution through whisky specialist stores, CARDHU AMBER ROCK will be available in France and the Belgium from spring 2014, and more widely in Western Europe [UK, Switzerland, Spain, Portugal, Germany, Greece & Netherlands] from late summer onwards. The launch will be supported by in-store publicity, advertising and promotion through digital channels.
“Western Europe remains a major market for our single malts, including CARDHU”, commented Nik Keane, Diageo’s Global Brand Director for Malt Whiskies. “We are excited and confident that this very original new variant will appeal both to existing CARDHU drinkers and to whisky drinkers new to the category or the brand.”
The name “CARDHU” means “black rock” in the Gaelic language; “CARDHU AMBER ROCK” has been chosen as the name for the new CARDHU as a variant on the distillery’s name and to reflect the golden jewel-like colour of the new expression.
The Recommended Retail Price of CARDHU AMBER ROCK in the UK market will be £41.