Dalmore Launches Valour for Travel Retail

The Dalmore distillery has launched a new expression, The Dalmore Valour, for sale exclusively in travel retail

The spirit is named after the Clan Mackenzie's act of bravery in 1263 when an ancestor of the Mackenzie Clan saved King Alexander III from a charging stag. The grateful King granted the Mackenzies with a 'Royal' 12-pointer stag in their coat of arms. The Dalmore distillery was long owned by The Mackenzie family and every bottle of The Dalmore single malt whisky is adorned with this proud emblem, symbolising the distillery's royal pedigree.

A unique blend of three different cask finishes, The Dalmore Valour is matured initially in first fill ex-Bourbon casks from Boston and Clermont, USA and 30 year old Matusalem oloroso sherry butts from Gonzales Byass, Jerez de la Frontera in Spain. The spirit is then finessed in Port Pipes from Buoro Region, Portugal to create a truely unique Dalmore expression.

Dalmore Valour

The Dalmore Master Distille, Richard Paterson, said: "With a distinctive aroma consisting of scents of ripe plums, creamy caramel and citrus fruits on the nose and a wonderful palate that consists of oranges, pineapple and chocolate fudge, Valour is truely an exceptional malt.

"Named in honour of The Dalmore's Mackenzie heritage, travel retail shoppers will be the first and only people to savour this latest Dalmore Legend."

Travel Retail Director, Francesco Scaglione, commented: "The Dalmore brand has had a stellar year in travel retail and we are proud to say that it is now thefastest growing malt in the channel. This year, we will build on that momentum and continue to work closely with our partners to creat innovative products and displays - the first of which is our new Dalmore Valour exclusive."

The Dalmore Valour will be rolled out through travel retail outlets over the course of 2013, priced at £50, €55 or $72.

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