Johnnie Walker Unveils The Gold Route
JOHNNIE WALKER, the world’s leading Scotch Whisky brand, unveiled
the latest innovative blend from its exclusive collection: JOHNNIE WALKER EXPLORERS’ CLUB
COLLECTION - THE GOLD ROUTE. Crafted from the finest aged whiskies hand-picked for
a luxurious smoothness and vibrant flavour, the new blend evokes a sense of the exotic fruit
flavours and beautiful rich golden colours reminiscent of Latin America.
Available exclusively for travellers in duty free, it pays tribute to the travelling heritage of the John Walker & Sons agents who journeyed the world and navigated their way down the famous trade routes in pursuit of adventures bringing both new business and rich experiences which they would share on their return.
From Central America through the Andean mountains, passing the Inca pyramids and along the coast of the Pacific Ocean, the magnificent scenery and diverse cultures provided inspiration for the JOHNNIE WALKER Master Blender to create a blend of finest aged whiskies gently matured in old American oak casks.
“We took inspiration from the fullness of flavours, sights and experiences of Latin America to help us select the most precious liquids for this blend,” commented Master Blender Jim Beveridge. He added: “On the nose, there is an immediate wave of an exotic mix of bananas, mango and pitaya, complemented by a hint of vanilla sweetness. On first sip, the palate embarks on a journey that is as distinct and magnificent as the vistas of Latin America: tantalising flavours, a perfect blend of fruitiness with hints of pineapples, guava, passion fruit and raisins, all balanced perfectly by deep charred peaty notes, in keeping with the signature bold and smoky JOHNNIE WALKER flavour. Best enjoyed neat or on the rocks, the finish is smooth and luxurious, a fitting addition to the JOHNNIE WALKER lineage.”
Steve White, Marketing Director of Diageo Global Travel and Middle East, said: “JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION - THE GOLD ROUTE is a premium blend made exclusively for travel retail. It is a whisky to remind intrepid travellers of their own journeys and inspire them to plan new voyages, a whisky rooted in the travel DNA of JOHNNIE WALKER.”
“This second variant of The JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION, follows hot on the heels of the JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION - THE SPICE ROAD, which has seen great success to date. Together this unique collection of exclusive blends, signifies our commitment to our highly valued travel retail customers.”
JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION - THE GOLD ROUTE is the second blend in the collection of three whiskies, collectively known as the Trade Routes Series, inspired by the richness that could be found along the great trade routes of the world. The first release, JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION - THE SPICE ROAD™, which launched in November to critical acclaim and great retail success, is an evocative expression of the vibrancy, aromas and spices that the JOHNNIE WALKER agents would have discovered in the thriving markets around Asia. The third release in the Trade Routes Series - JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION - THE ROYAL ROUTE™ will be available exclusively in duty free stores later in 2013.
With a recommended retail price of $95, JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION - THE GOLD ROUTE is available to travellers in duty free stores globally now.