Tomatin Touches Down with New Travel Retail Range
The Highland distillers are voyaging into the world of duty free having launched a series of new and exclusive whiskies available now in airports across Europe.
Making the most of captive holiday makers, the brand’s travel retail offerings are currently checking in to travel hubs initially around Europe, to be followed by the USA and Asia over the next few years. The age statement collection comprises the distillery’s flagship 12 year old and three travel retail exclusive editions: an 8 year old, a 15 year old and a rare 40 year old vintage.
Stephen Bremner, Sales Director commented:
‘We have been working on a strategy to establish our presence in the travel retail market for some time now in response to growing demand for Tomatin single malt on a global level. While the majority of Scotch brands have elected to present no-age statement duty free ranges, our collection of age statement whiskies provides a point of difference. This is a priority market for us as it provides an introduction to Tomatin for thousands of globe-trotters so we wanted to create a range that caters for all tastes and budgets, whether you’re a whisky novice or a high-end collector.
The range is already en route to several airports and we look forward to seeing the brand in airports across Europe over the coming months. There’s great potential in each of these markets and we hope that the success we have seen recently with our core range will be mirrored within travel retail, with sales of the core Tomatin range increasing dramatically over the past few years. We have seen sales growth of 60% in our branded goods over the last 4 years and currently exports make up 92% of our business. It’s an encouraging sign for the future.’
World-renowned whisky connoisseur Charles MacLean has already sampled the range and described it as: ‘First rate, with an elegant sweet and spicy flavour profile across all the ages.’
Introducing the series is the 8 year old, matured in Bourbon and Sherry casks. The nose has aromas of vanilla-sweetened baked apples and pears developing into deeper dark fruit flavours, gently balanced with ginger and cinnamon for a sweet and spicy finish. Bottled at a strength of 40% with an RRP of 35 Euro.
The Tomatin 12 Year Old is a 1 Litre version of the distiller’s flagship malt which has an array of accolades including a double gold from the San Francisco World Spirits competition 2016. With an ABV of 43% and an RRP of 41.50 Euro.
Next up to board the range is the 15 year old, matured in North American Oak. Light and fresh on the nose, charming citrus fruits are well balanced with emerging honey and toffee flavours, lingering softly on the palate for some time. Bottled at a strength of 46%, the limited edition retails at 55 Euro.
The final expression is a 40 year old malt matured in Oloroso Sherry casks. According to the distillery this is a smooth and rounded triumph of dark and tropical fruits resulting in a big and fruity finish with just a touch of oak. Charles MacLean described this mature malt as ‘a highly distinguished whisky with a long, warming spirit’. Retailing at a price of 1250 Euro and bottled at 43%.
In addition to Tomatin single malt, the range will also include a 1 Litre bottle of Standard Edition Cù Bòcan. This is the distillery’s only peated expression originally launched in 2013. The spirit was recently awarded a silver at the prestigious IWSC 2016 awards.
For more information about the Travel Retail range visit www.tomatin.com.