Royal Salute Launches The Eternal Reserve
Royal Salute is delighted to announce The Eternal Reserve, which uses an innovative blending technique to create an exceptional whisky that will literally live forever.
Royal Salute has selected rare and precious whiskies with an exceptionally long finish to blend and marry together in 88 casks to form the inaugural batch. Using a unique process called Circular Blending™, Royal Salute has committed to including this original blend in each subsequent The Eternal Reserve release for decades to come.
Each time a new batch is unveiled, half of the blend will be re-casked in the Royal Salute Vault to conserve the precious liquid created in 2015. Thus, the original blend is forever preserved by this perpetual re-circulation – creating a smooth, voluptuous whisky that justifies its original name: uisge beatha (the water of life).
From the carefully crafted whisky, to the new porcelain flagon design, Royal Salute The Eternal Reserve is a dedication to the art of true craftsmanship. With distinctive features, the porcelain flagons have all been created with meaning to combine age-old techniques with a contemporary signature icon, which reflects the Circular Blending™ process.
Royal Salute Global Brand Director, Vadim Grigorian comments: “Time is at the heart of Royal Salute - our youngest blend is 21 years old but the brand was born alongside a thoroughly modern monarch so we constantly blend tradition with the contemporary. The Eternal Reserve is inspired by artists, writers, and philosophers – all dedicated to understanding the possibility of continuity in the modern world. This superb whisky is our suggestion that eternity doesn’t mean living forever. It means timelessness - and it belongs to those who live in the present.”
The first batch of 88 casks will be released in 2015 and sold exclusively in Global Travel Retail, supported by a digital and experiential promotional and merchandising campaign bringing the Royal Salute The Eternal Reserve story to life.
Royal Salute The Eternal Reserve will be available from September, priced $180 per 70cl.
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