Glenmorangie Launches First Crowd-sourced Whisky
Glenmorangie Taghta, Scots Gaelic for ‘The Chosen One’, is testament to the dedication, creativity and expertise that goes into crafting a Glenmorangie expression.
Over the past 18 months whisky enthusiasts from more than 30 countries around the world have helped craft and create Taghta through the Glenmorangie Cask Masters programme. Only 12,000 bottles of Glenmorangie Taghta will be released globally, available exclusively to registered Cask Masters.
Launched in March 2013, the Cask Masters programme – the brainchild of Glenmorangie’s Dr Bill Lumsden, Director of Distilling & Whisky Creation – has invited members of the public to help influence every stage of bringing a new single malt to market: from the whisky itself, to its name, packaging design and photography.
Dr Bill Lumsden says: “No other whisky has ever had consumers involved in all stages of the creation process. We are immensely proud of the final product. Taghta is a ground breaking, complex, rich whisky inspired and created with our fans for our fans. The result is an innovative blend of traditional craftsmanship and modern influences.”
During the final stage of the process, Cask Masters were invited to suggest a location where Taghta should be unveiled to the public. They were also given the chance to win an invite to the event itself. The home of Glenmorangie in the Scottish Highlands was selected as the desired location for the big reveal.
Glenmorangie Taghta, provides aficionados with savoury, salty and sweet notes of caramelised orange and lemon, olives and toasty oak complemented by a rich and mellow aftertaste of toffee, chocolate and dates.
Priced at £69.99 and bottled at 46% ABV, Taghta is only available to registered Cask Masters.
To become a member of the Cask Masters programme and have the opportunity to own a bottle of this new exclusive expression, register at: www.glenmorangie.com/caskmasters